It's so easy to be overwhelmed with what we are currently facing - a global pandemic that has affected each and every one of us! But its also at times like this that our humanity shines through and that's what we should be celebrating.
At a time when I was sulking over the cancellation of my test drive of the New Defender on the Global Launch in the UK, I picked up on a news piece from Land Rover outlining their support of the Red Cross in helping mobilise the organisation and their volunteers on the frontline in the battle against COVID19. Sure, a lot of brands are doing their part right now which is great, but I appreciated the fact that this relationship with the Red Cross wasn't just a positive marketing spin now, but a partnership that goes back 65 years.
And its no different here in South Africa, where Jaguar Land Rover have also rallied behind the Red Cross and joined forces with their Jaguar brand ambassador, Minnie Dlamini, to launch their #FeedingSATogether initiative.
So a great opportunity then to chat with Minnie about this wonderful initiative and how each and everyone of us can make a difference. I am also joined by Rugby World Cup winner, Land Rover Ambassador and all round good guy, Bryan Habana, Jaguar Land Rover PR and Sponsorship Specialist, Tina Pienaar and George Mamabolo from the South African Red Cross.
Now here is a Lockdown Challenge to get behind - lets celebrate the good and make a difference doing good...we are all in this one together!